Case Study: LoadRite.com

Evaluation:
Loadrite.com's original website did not adequately meet all of the company's needs. Load Rite Trailers wanted a website that could grow to support future B2B initiatives and also serve as a resource for boat owners looking for trailers. This new web venture would need to be maintained in house to allow the addition and deletion of material.

Solution:
A new design was developed for Load Rite Trailers and built with Macromedia Dreamweaver templates, allowing the Load Rite Trailers staff to add, modify, and delete content while maintaining a consistent look and feel. Our programmers also created a boat to trailer matching program that uses a SQL database of trailer specifications, to intelligently match the proper trailer to a visitor's boat. This program drastically reduces the amount of time it takes to find a perfect boat to trailer match. A dealer locator that can search by region, or give a list of dealers based on zip code was also created.

Key Features:
• Ease of maintenance
• Boat to trailer match
• Dealer locator
• Integrated Excite search engine