Internet Marketing

Comcation's special expertise is what we term Internet Marketing. Comcation believes Internet Marketing is as revolutionary to the economy of the twenty-first century as mass production was in the last century. Internet Marketing will eventually transform the economy's dominant source of productivity gain from mass production to mass customization.

To understand the potential of Internet Marketing, consider the cost breakdown of a product. Before mass production, the entire cost of a product was its production cost, and production costs were so high that most products were not affordable forthe masses. Today, typically only 20% of a product's cost is production and producer's profit. The remaining 80% of a product's cost is marketing and distribution, and a vast variety of products are affordable by the masses. Internet Marketing targets the reduction of the 80% product cost attributable to present day conventional marketing and distribution costs.

Comcation believes that the Internet provides a new and inexpensive way for companies to communicate their capabilities directly to the end users of their products and services. Moreover, companies can also solicit direct communication from the end users of their products and services regarding needs and wants. This communication is possible using the Internet, web pages, web applications, and web- enabled product selectors and product configurations. The information obtained is enormously valuable and effectively enables companies to distinguish their offerings from competition by customizing within their capabilities. In a nutshell, the Internet and computers are transforming the dominant economic trend from mass production to mass customization, and Comcation's products and services are designed to help customers utilize the unique opportunities created by this trend.

Comcation offers the broadest feasible line of complementary reinforcing Internet and computer services so our clients enjoy the convenience of one-stop-shopping for all of their E-Business requirements. We will continue to offer the latest Internet access services, web content and web application hosting services. And, as always, we will continue to develop and offer modular customizable software. All of our products will help customers get what they want from the Internet.

Case Study: LoadRite Trailers Inc.